Vision and Conservation

Our Vision

At NOLMTS, we believe fueling our bodies shouldn’t come at the cost of our planet. Our mission is to provide clean, sustainable energy products that empower people and protect the environment. With every case sold, we’re not just delivering a product people love—we’re planting trees, investing in eco-friendly practices, and actively supporting the future of outdoor adventure.

Our grand vision goes beyond energy drinks. In the next five years, we plan to purchase a ski resort, transforming it into a community-owned destination where preservation, conservation, and the community come first. This resort will be unlike traditional resorts driven by profit; it will be shaped by the input of our pass holders and prioritize sustainable operations, environmental stewardship, and accessible outdoor experiences.

NOLMTS is also committed to making skiing and snowboarding accessible year-round through investments in community dry slopes, bringing the thrill of the outdoors to all who share our passion. As we grow, every decision we make—from sustainable packaging in our products to initiatives like tree planting with every case sold—reflects our dedication to both the planet and our customers.

By choosing NOLMTS, you’re not just choosing a product; you’re joining a movement to reclaim the outdoor industry for the people who cherish it. Together, we’re building a community that stands for clean energy, conservation, and a future where outdoor recreation thrives for generations.